Increase CLV
Stand out from the competition and reach customers for life, not just
one time purchases.
Lower CAC
Spend less on expensive ads that'd don't convert so you never pass those costs
onto customers.
Reach Your Goals
Get past that revenue plateau and continue to grow a sustainable, profitable business.
Build Brand Love
Don't just be another ecomm brand - create community and build a loyal customer base beyond your label.
You might be dealing with a highly saturated market, constantly squeezed margins, and endless pressure to stay ahead of the content curve...
If this is you, I think I can help.
About The Process
Beyond the Label is a strategic brand refresh designed to help your independent fashion and lifestyle ecomm brand stand out, build trust, and drive more meaningful growth.
Together we can identify what's holding you back and turn those findings into a content plan that elevates and aligns your brand at all key touch points.
Instead of relying on more ads, more content, and more guesswork to increase sales - you'll gain a creative strategy built around what makes your ideal customer stop, connect, and hit checkout.
⊹ ࣪ ˖ Testimonials ⊹ ࣪ ˖
"We were a startup with some basic ideas but no plan.
After one conversation with us, Camp 94 not only understood our brand but knew where it needed to go.
Laura's team gave us so much more than a brand identity, they shaped a full creative direction and strategy that we use to this day.
Defnintely worth the money."
ADAM CYRIL //
LOCALMAJOR
“The biggest surprise was how quickly Camp 94 identified the gaps in our online presence that we weren't seeing.
The team was hands on and communicative through the process and a total joy to work with.
They said everything that we wanted to say ourselves but couldn't. Our marketing now feels intentional
and authentic."
BETH GEORGE//
MUTT FILM
"Camp 94 took the bones of Deja Designs and built a story around it.
They honored the feeling and elevated it into a unique, premium brand.
The team infused a graphic eye to everything from the website, to product photoshoots, to the social media content.
Since working together my sales
have tripled."
PETER VILLERS//
DEJA DESIGNS
The Service Breakdown
We kick off with a discovery call to discuss current pain points and growth goals for your fashion & lifestyle ecomm brand. From there we will conduct a comprehensive audit of your current site + socials and identify key creative opportunities to increase your sales, turn silent followers into repeat buyers, and reach those monthly revenue goals.
This phase will deliver you up to 3 months of content intended to transform how your brand shows up online. By refining your visuals, social media content, and product photography, we'll create a cohesive experience that builds trust, attracts new customers, and converts.
Next, we will provide a detailed blueprint so you know exactly how and when to bring your new content to life. By the end of the program, you’ll have a creative direction that resonates with your target audience and a clear path to increased revenue.
Photo & Video Work ✶⋆.⚡︎
About Me
As a writer, producer, creative director, and fine artist, I bring a mix of strategy, storytelling, and a dash of creative chaos to every project.
When I'm not directing photo+video content, editing, or designing, I'm usually writing, and I bring that perspective into everything I do.
Aesthetics are crucial (we are in the business of sales, after all!) but when you lay down story roots, that's when something special happens. And to me, it's what transforms a brand into one people genuinely care about.
Fashion and lifestyle brands are a natural fit for me because they sit at that exciting intersection of branding and storytelling.
I would love to help tell your story!
𓇼 ⋆｡˚ 𓆝
Brand Identity Work⋆✴︎ ˚
Let's Connect !
If you are ready to expand your customer base, elevate your content, and position your brand more powerfully in the competitive ecomm space—while finally having the time to actually run your business—let’s talk.
CONNECT
